Royal London

Creative concepting and ideation for the Lost for Words exhibition and campaign. Creative and art direction for book 'How to Die Well' – a collection of essays and resources for end-of-life planning.

We worked with Royal London, the insurer founded to work against funeral poverty, to create ‘How to die well’ - a book of cultural conversations, inclusive insights and resources for anyone dealing with death.

With commissioned stories and illustrations we walk the reader through the practical and emotional aspects of dealing with death, and the world responded with love.

How to die well was covered in 85+ pieces of coverage reaching a readership of over one billion, millions of viewers and resulting in thousands of shares.