Vaseline

Creative concepting, art direction and casting. 

Vaseline ‘Healing the Hands that Help the Nation’ Celebrating heroic hands.

For Vaseline’s 150th anniversary they invited us to celebrate the unsung heroes of the COVID-19 pandemic, those who keep us safe and keep us going.

Our campaign was a direct, emotional tribute to these incredible people. No tricks, no gimmicks – just humanity at its very best. In just one publication the campaign received 127,000 views, whilst it was covered across categories in cosmetics industry publications and more.